layout • packaging • sticker
A set of label designs for small pastry packaging, created for the Moon Festival pastries by Annie Chien, featured at a small stand in the Lantern Festival market in Paris. Inspired by traditional East Asian motifs, these labels showcase a refined dragon illustration and minimalist typography, celebrating the Festival of Dragons and Lanterns. The rich red and pink color palette enhances the festive atmosphere, while complementing the artisanal pastries with an elegant, modern touch. Each label was designed to elevate the visual identity of the packaging, ensuring a cohesive and sophisticated presentation that seamlessly blends cultural storytelling with contemporary aesthetics, making the pastries visually stand out in the bustling festival market.


