A visual concept and branding design created for Paris Dabang, a pop-up café at the Busan World Expo 2030 candidate promotional event. Held aboard a cruise boat on the Seine River, this event blended Korean cultural elements with modern aesthetics, offering a distinctive experience introducing Korean culture in Paris. To enhance the ambiance, I designed several printed visuals, including food and drink menus, event backdrops, invitations, and Instagram promotional materials. The cohesive scenography and layout design seamlessly integrated Korean cultural storytelling with a modern branding approach, creating a unique experience within the cruise setting on the Seine River.