A playful visual identity designed for the Poom Collectif pop-up event at Plus 82, a Korean dessert café in Paris. This visual branding project included custom window stickers, square-shaped visitor cards, and motion graphics to promote the event both in-store and on social media.The design features hand-drawn geometric elements and soft pastel colors, capturing the playful spirit of Poom Collectif while reflecting Korean lifestyle aesthetics. The window stickers brought the café’s facade to life with floating shapes and rhythmic compositions, while the printed cards and animated visuals ensured brand consistency across print and digital platforms. Created to spark curiosity and connection, the project offered a bright and welcoming atmosphere for visitors to engage with Poom Collectif’s curated cultural selections and enjoy the event experience.